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Thursday
Apr092009

CDN Costs

I spend a large portion of my day speaking with potential (and existing) clients about our services and pricing components. The pricing components for a CDN are not complex. Basically, it is all based on transfer. The higher the monthly commitment (transfer), the better the rate. The monthly commitment starts at 250GB and goes up to 300TB+ and typically the set-up fee is free unless the client has 10+ Domains and even then it's minimal. There are a few schools of thought about justifying a CDN and most agree that performance is the underlying reason for using a CDN. Using a CDN to increase performance will directly increase the revenue stream. One of my clients addressed this issue in his blog. Steve writes "I’m betting that since the site is that much faster Google will increase the position of our site pages in its SERPs within a month and we’ll see a real return on our CDN investment at that point." It's a basic strategy for a basic concept- increase traffic, increase revenue! It's true that not all sites are geared towards increasing ad revenue based on page views but the same rule applies to any site or business. This I know- Increasing performance of your site will increase traffic, period!

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